Reality check
Many people think that digital security is a matter for IT experts only, In reality, this couldn't be further from the truth. Particularly now data is ubiquitous
— everywhere! Each time you pick up your smartphone, post something on social media, or shop/bank online, your personal details are out there. Suddenly you're not incognito anymore. No wonder hacking and identity theft have long been commonplace.
How safe are you?
Simple truth
Our client LabCampus — Germany's innovation cosmos taking shape at the site of Munich Airport — has a clear purpose. They want to bring the innovators of today together, spanning all sizes and disciplines for cross-industry collaboration and help them shape a stoner tomorrow. a bit part of that is the innovation services they offer and the Testlab is one of them. Available for hire, the TestLab at Terminal 2 brings companies close to their marketplace and gets their target audiences to do just what you'd expect... test out their solutions and services. From February 1-29, 2020 the first Lab Campus Test Lab tackled the complex issue of digital security. As part of the Suolocco creative Pool, eStory took the lead on the Englis-first event communications concept.
New story
How safe are you? The three partners on the stand wanted to present their digital security products and solutions. But we knew that talking about breaches and secure communication architecture straight off, might prove too much for people. Instead, we designed a playful and educational lab environment — welcoming visitors to wander in and interact with it. The hook on the exterior wall read "How safe are you?" And once on the stand visitors could test their digital security knowledge, press buttons to reveal real IT security statistics, and gradually be desensitized to how their actions might impact corporations or even society. A gentle build-up to understanding a complex 21st Century mega threat. Around 13,000 visitors visited the TestLab in February and nearly 22,000 passengers battled it out against an AR installation that simulated virtual robots trying to steal data or inject malicious software. And our client and their partners? Really pleased with the results.
Reality check
Our client Software AG wanted to tell a new story. It had to take the essence and heritage of their brand and load it up with a stronger, authentic message. We looked at where the client plays best: where digitalisation and data intersect. And at the client themselves — after all, few software companies are independent and open. This one is. And this had to come out.
Simple truth
For Software AG customers openness translates into the power to do whatever you want, when you want, how you want. This had to become the new value of Software AG. And with the industry trend toward subscription-based pricing, we had a human-inspired idea.
Freedom as a Service
New story
"We have the power to unlock a wealth of possibilities for our customers. Bringing data out of their business, out of silos, and into the light. For 50 years we’ve been pioneering how technology can turn data into value and moralizing how to offer that value to everyone. This has become the new value of Software AG. And for our customers, it means full autonomy, total transparency, zero constraints, and multiple accessibilities. Spanning on-premise, cloud to cloud, and Edge. That’s the freedom to choose, the freedom to trust, the freedom to act, and the freedom to share – across devices, apps, systems, and people…. For our partners…. For our people…. This isn’t software as a service. This is freedom as a service."
Reality check
The Universität der Bundeswehr is certainly one to watch. Connecting science and its practical application for real human value, the University is at the centre of some of the biggest questions facing our time. Be it cybersecurity, future life, satellite communication, or democratic voting — their research is certainly academically game-changing. But how do you go about presenting this to the general public, students, Investors and stakeholders?
Simple truth
Well, that's exactly what we did. Working with lead Agency "Just Imagine", we co-edited 100 pages of juicy innovative stories. It was our job to tease out the "story" behind the research and bring it to a wider audience. Working with the German to translate, transcreate or copywrite, the result were 12 articles - that raise the profile of the academic writers behind them through accessible content. Under the sections; "Tomorrow's Environment", "Exploring Space" and "Digitalised World" there was a relevant story for everyone.
New story
"This Spotlight will provide you with insight into the range and diversity of our research. This we have done by creating three sections dedicated to our core research areas. All three reflect the modern-day, social relevance of our research activities. You'll find a dedicated section on digitalisation — explored from three different angles. Next, we'll take you into space and reveal the numerous ways that research here benefits everyday life. Finally, we'll show you how the engineering sciences are solving some of the most pressing questions concerning our environment and sustainability."
Reality check
One by one, NGOs in Jamaica advocating for the rights of children living with disabilities are disappearing. It is estimated that there are more than 200,000 children in Jamaica living with disabilities. Despite Jamaica having signed the UN Human Rights Convention, these children are commonly declined the opportunity to be educated normally and themselves, neglected by parents due to the stigma of disability that still exists in the country.
We believe every child...
Simple truth
How could this NGO secure more financing during a critical investment round with a totally new tone of voice, communications strategy, website content and fundraising rhetoric? The answer, we visualised, lay in a simple “How we communicate” pyramid with “believe” (stretching across the bottom), “help” (in the middle) and “fund” at the top. This helped the NEF to apply the right level of communicative pressure to all their campaigns.
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We believe — we make it easy to be viewed as credible and trustworthy.
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We help — we show ourselves to be activators, doers, achivers and deliverers.
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We fund — we are transparent about where our money goes (teachers, trainers, health care workers, and families) and how donations help.
...has unlimited potential.